playground. is a brand designed to connect young creatives, encourage community growth, and creative collaborations, while serving as a much-needed third space. playground. curates and facilitates events that bring these visions to life, both virtually and in person.
Brand Voice
Confident.
playground. First and foremost, it is a call to action to move people into a playground space. It is meant to be attractive and draw people in; a confident tone is needed to achieve this.
Innovative.
playground. is a subverse product/service designed to encourage individuals to break free from isolation and embrace community-oriented initiatives.
Warm.
playground aims to be an inviting space, allowing vulnerability, genuine connections, and inspiring creativity.
Logo
The logo features a minimalist design, using lowercase letters along with a period enclosed in a box. The inclusion of the box is to highlight the “sandbox” aspect of a playground.
The logo is versatile; by simply altering the color of the box, it can be adapted to align with specific initiatives, events, or other subtle communication requirements.
Logo
Continued
Potential Brand Collaborations
Matel - LEGO
The logo's simplicity is its strength, providing countless opportunities for marketing across various niches and encouraging brand collaborations.
Music based brand
Disney
Logo
variation
Social Media Mock-Up.
Product Placement
Imagery
