New Leaf
New Leaf is an AR program made to raise awareness about the dangers of deforestation and the benefits of biodiversity. Inspired by Pokémon Go’s “Gotta Catch Them All” system. Users are encouraged to explore and plant virtual trees. New Leaf teaches tree care and maintenance and promotes the reforestation initiatives called OneTreePlanted. Combining gamification, environmental awareness, and action.
Two screen preview
Proof of Concept/ Initial Prototype:
Style Guide
User Journey
Further Videos
Plant Growth Animation, Built-in Blender.
