LOLA
An interactive augmented reality flyer that allows artists to speak directly to their fans through AR. Explores the future of advertising by letting designers relay informational material through immersive experiences rather than cluttered text.
Research & Problem Space
Conducted qualitative user research with 5 participants (ages 21-54). Found that flyer designs are more satisfying when text is minimal. Designers consistently preferred the challenge of communicating through imagery rather than information overload.
AR Implementation
Built with Unity and Vuforia's image targeting engine. Superimposed a rendition of the artist's likeness that comes off the page and engages with the fan, delivering information in a more interesting manner than reading text. Used Apple Memoji for facial motion capture.
Photography & Design
Set up an in-home photography studio, captured high-quality images edited in Adobe Lightroom, then designed the flyer in Adobe Illustrator. The border within the flyer gives the impression that the artist is breaking free from the page — alluding to the AR capabilities.