“For every occasion” is a spec ad for Apple that showcases its lineup of products. Shot from above in my home bedroom using my iPhone 13, this marketing campaign aims to showcase the power and ease of the Apple ecosystem as it’s able to fit within “Every occasion”. Shot in the style of a fly on the wall, it acts as a view into the day in the life of the average user of the Apple ecosystem.
This campaign speaks to Apple’s clean, product‑first visual language. The vignette follows one morning in my own studio‑bedroom: recording, tweaking hardware, sketching UI, and jotting notes with my vinyl spinning in the corner to ground the scene in analog warmth.
Color is purposefully minimal, so the silver‑and‑space‑grey hardware pops; every cable leads back to the Mac to reinforce a single ecosystem.
My role: concept, set design, photographer, cinematography, editing, color grade, and actor.
Deliverables: 30‑sec vertical cut and these hero stills for web + social.
For every occasion.
Spec from David obajemu.